about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (2)

  • Dabitch's picture
    Dabitch

    Whoohoo, the apple doesn't fall too far from the parent-tree aye?
    Great use of the "forrest-gump-post-effect". Go Ali's! Both of ya's!

    Feb 19, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    Came across this story on espn.com which talks about how the ad was done. Good spot. Of all the ads lately using Ali, this one makes the most sense.

    Feb 29, 2004

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