In the Star Wars cantina scene, we see David Beckham, Daft Punk, Snoop Dogg being badass as is his thang, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong - among your usual suspects.

Then the tagline: Celebrate originality. Aaaarrrgh.

agency: Sid Lee


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.