That stepped over the fine line into creepy.

I thought it was just me. It really rubs me the wrong way.

Not nearly as creepy as the Psyop ones with the athletes walking on top of the Chinese people, in my opinion.

That whole campaign is a tad too much IMHO.

(edit: for those who missed the commercials Brandon's talking about - you can shortcut to all four different ones from this post: Behind the Spots: A Q&A with Pysop directors Hyon and Spier)

Aaah, I guess I'm just an old sap. I loved it. I found it an inspiring "go get 'em, tiger, we're all behind you" message. I suppose you could see as over the line into hero worship or Chinese conformity or something like that, but it didn't cross the line for me.

I liked it as well. Good piano score.

By the way, more posters in the campaign here. I forgot to add them yesterday.

I don't find it creepy, just dull, like most sport-themed ads. The theme was hard to grasp, at least for me. It was that repetitive piano that got on my nerves.

I might be taking stuff personally due to recent events (I dunno) but I dislike that whole moving in unison bit - one giant superorganism with one mind - gets a bit too close to sci-fi horror territory. Also, bopping around your young child as basketball symbol? Tacky.