Spot the football heroes! It is as if 180 Amsterdam and W+K Amsterdam have decided to duke it out in epic-length football ads this year.

Players on epic journey in this ad are;
• Steven Gerrard (England/Liverpool)/ The Powerhouse
• Michael Ballack (Germany/Chelsea)/ The Capitano
• Steven Pienaar (South Africa/Everton)/ The Link
• Lionel Messi (Argentina/Barcelona)/ The Spark
• Daniele De Rossi (Italy/Roma)/ The Gladiator
• Shunsuke Nakamura (Japan/Yokohama Marinos)/ The Specialist
• David Villa (Spain/Valencia)/ The Blaze
• Jozy Altidore (USA/Hull City)/ The Trigger
• Andrés Guardado (México/Deportivo de La Coruña)/ The Wingman
• Kaká (Brazil/Real Madrid)/ The Maestro
• Yoann Gourcuff (France/Bordeaux)/ The Creator
• ChuYoung Park (Korea/Monaco)/ The Thunder

‘The Quest’ and Individual Player Films, such as ‘The Powerhouse’, ‘The Blaze’ etc.

First air date: 8 June 2010

‘The Quest’ and Individual Player Films, such as ‘The Powerhouse’, ‘The Blaze’ etc. First air date: 8 June 2010 Client: adidas International Levin Reyher: Senior Global Communications Manager Timo Kaemmer: Football Brand Communications Jesse Olson :adidas Digital Marketing Steven Watson :adidas Digital Marketing Agency: 180 Amsterdam (180\TBWA) Executive Creative Director: Andy Fackrell Senior Art Director: Martin Terhart Copywriter: Peter Albores Digital Producer: Peter Bassett Producer: Joe Togneri Category Director: Matt Jennings Account Director: Feliciano Robayna Account Manager: Ben Cochrane Production Company : Knucklehead/Blink Ink/Ark Studios Director : Gary Shore/ Ark Studios Executive Producer: Matthew Brown (Knucklehead) + Bart Yates (Blink Ink) Producer: Michael Powell (Ark Studios) + James Bretton (Blink Ink) DOP: Dan Landin Editoral Company: Work Post London Editor: Ben Jordan + Rachael Spann Post Production Company: Finish Flame Artist: Jason Watts + Steve Murgatroyd Producer: Fi Kilroe + Justine White Sound Recording Studio: Wave Amsterdam Sound Mixer: Alex-Nicholls Lee + Nick Smith Producer: Monique Wichard Music: “How it began” Composer: Helen White Master Recording: Tape Artist: Hazlitt Producer: Olga Fitzroy Music company: Record-play ltd Producer: Daniel Cross

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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