“Gametime” is the TVC running in China only, together with print.

Imagine the pressure when the hopes and wishes of an entire nation are on one's shoulders.
adidas certainly understands the moment, which is why the film depicts thousands of the athletes countrymen sharing it together.
Together in 2008, Impossible is Nothing.

Title/Headline: Zheng Zhi / Hujia/ CVA/ Sui Fei Fei Agency: TBWA/China Client/Brand: adidas Creative director: John Merrifield – Creative-at-large Yang Yeo – Executive Creative Director Elvis Chau, - Creative Director Sarawut Hengsawad, Lesley zhou – Associate Creative Directors Copywriter: Lesley Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu Art director: Elvis Chau, Nie Lang, Xia Zheng, Susie Sun, Amani Qian Production House: Stink London Film Director: NEO Account Team: Koo Yeat Mung – Group Account Director Clare Xie – Account Director Planning: Sosuke Koyama – Associate Planning Director Production Company: Corbis Artist Representation First Launch: 1st Dec, 2007

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.