adidas "Motivation" (2016) :30 (USA)

It's not good enough to be one of the best in the world. You want to be the best in the world. This spot for the TOUR360 BOOST golf shoe is narrated by Jason Day. In addition to Day it also featurss Dustin Johnson, and Sergio Garcia. It ends with the line "Legends Aren’t Born. They’re Crafted." Spot sure does its best to make golf look badass as opposed to that thing that causes me to nap uncontrollably when its on TV.

CLIENT: Adidas Golf
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Tom Scharpf
ASSOCIATE CREATIVE DIRECTOR: Crockett Jeffers
ART DIRECTOR: Sarah Ross
COPYWRITER: Mike McGuire
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
EXECUTIVE PRODUCER: Joyce Chen
SENIOR INTEGRATED PRODUCER: Amy Gatzert
ASSISTANT PRODUCER: Julia Oetker-Kast
ASSOCIATE PARTNER, HEAD OF STRATEGY: Michael Davidson
BRAND STRATEGY DIRECTOR: Brian Longtin
PRODUCTION COMPANY: Bunker
DIRECTOR: Bram Coppens
DIRECTOR OF PHOTOGRAPHY: Kees Van Oostrum
EXECUTIVE PRODUCER: Jay Wert
PRODUCER: Bernard Rahill
EDITING COMPANY: Cut & Run / EP - Deanne Mehling / Producer - Mary Shoemaker
EDITOR: Pete Koob
ASST EDITOR: Christopher Kasper
SOUND DESIGN: Therapy / EP - Allegra Bartlett
SOUND DESIGNERS: Eddie Kim
MUSIC: Ring the Alarm / EP - Jenny Hollowell / Producer - Jack Catlin
MIX: Therapy
V/FX: Jogger
V/FX PRODUCER: James Howell / EP - Rich Rama
BUSINESS LEAD: Colleen McGee
ACCOUNT SUPERVISOR: Andy Almquist
ACCOUNT MANAGER: Gillian McBrayer
PROJECT MANAGER: Nicki Krinsky
DIRECTOR OF BUSINESS AFFAIRS: Susan Conklin
BUSINESS AFFAIRS MANAGER: Sametta Gbilia
TRAFFIC MANAGER: Jermelia Holling
DESIGN DIRECTOR: Cris Logan
DESIGNER: Jarrett Carr
DIRECTOR OF EXPERIENCE DESIGN: Jeff Teicher
DIRECTOR OF ART PRODUCTION: Jacqueline Fodor
SENIOR PROOFREADER: Michael Rosenthal