To promote its climachill line of moisture wicking clothing, adidas featured women running in hot locations. There's a lot of heat and sweat. And running. And ice cream melting. And deserts. It looks like a cool spot, see what I did there? Also I dig the music.
Client: adidas Agency: adidas Global Brand Design Creative Director: Nick Cline Agency Producer: Nelleke Rekers Production Company: Miniac Films Director: John Christopher Pina Executive Producer: Stephen Roesler Producer: Katia Nicolava Director of Photography: Christian Sprenger Editor: Niles Howard Music: Calico Wall, I’m a Living Sickness Sound Design and Mix: Vaudeville Sound Designer: Zach Goheen Color: Storm Post Production (Amsterdam) Colorist: Rachel Stone