Adidas originals partnered with 180LA (180/TBWA Alliance) to create the worlds largest sneaker.

Client: adidas International Hermann Deininger: Head of Originals Nicole Vollebregt: VP Global Brand Marketing Tara Moss: VP adidas e-Marketing Simon Atkins: Captain, Sport Style Tom Ramsden: Global Communication Manager Jon Wexler: Global Communication Manager Jess Weinstein: Global Communication Manager Lyndon Lawrence: Global Digital Manager 180LA (180\TBWA Alliance): Agency William Gelner: Executive Creative Director Tyler Hampton: Creative Director Tyler Hampton: Copywriter Erwin Federizo: Art Director Brit Browning: Planner Chad Bettor: Account Director Kirk Johnsen: Account Manager Peter Cline: Executive Producer Colleen Wellman: Co-Exec Producer Juliet Diamond: Agency Producer Chris Barrand & Shari Christensen: Business Affairs Nili Zadok: Project Manager Radical Media: Production Company McCoubrey Brothers (Peter and Luke): Director Donna Portaro: Executive Producer Frank Scherma: Executive Producer Alex Lisee: Producer McCoubrey Brothers: DOP Outpost Digital: Editoral Company Pete McCoubrey: Editor Brody McHugh: Executive Producer Music Mothafuckas: Track Crazy Baldhead: Artist Because Editions: Publisher Ed Banger Records: Master Seventeen Years: Track Ratatat: Artist Universal Music: Publisher Beggars Group/XL Recordings: Master Radio Christiane: Track The Virgins: Artist 7-10 Music: Publisher WMG: Master Rakim’s Rival: Track DJ 360: Artist DJ 360/Andre Prine: Publisher DJ 360/Andre Prine: Master Location shoot: New York, NY and Los Angeles, CA