Adidas originals partnered with 180LA (180/TBWA Alliance) to create the worlds largest sneaker.

Client: adidas International
Hermann Deininger: Head of Originals
Nicole Vollebregt: VP Global Brand Marketing
Tara Moss: VP adidas e-Marketing
Simon Atkins: Captain, Sport Style
Tom Ramsden: Global Communication Manager
Jon Wexler: Global Communication Manager
Jess Weinstein: Global Communication Manager
Lyndon Lawrence: Global Digital Manager

180LA (180\TBWA Alliance): Agency
William Gelner: Executive Creative Director
Tyler Hampton: Creative Director
Tyler Hampton: Copywriter
Erwin Federizo: Art Director

Brit Browning: Planner
Chad Bettor: Account Director
Kirk Johnsen: Account Manager

Peter Cline: Executive Producer
Colleen Wellman: Co-Exec Producer
Juliet Diamond: Agency Producer

Chris Barrand & Shari Christensen: Business Affairs
Nili Zadok: Project Manager

Radical Media: Production Company
McCoubrey Brothers (Peter and Luke): Director
Donna Portaro: Executive Producer
Frank Scherma: Executive Producer
Alex Lisee: Producer
McCoubrey Brothers: DOP

Outpost Digital: Editoral Company
Pete McCoubrey: Editor
Brody McHugh: Executive Producer

Mothafuckas: Track
Crazy Baldhead: Artist
Because Editions: Publisher
Ed Banger Records: Master

Seventeen Years: Track
Ratatat: Artist
Universal Music: Publisher
Beggars Group/XL Recordings: Master

Radio Christiane: Track
The Virgins: Artist
7-10 Music: Publisher
WMG: Master

Rakim’s Rival: Track
DJ 360: Artist
DJ 360/Andre Prine: Publisher
DJ 360/Andre Prine: Master

Location shoot: New York, NY and Los Angeles, CA

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