adidas tries hard to prove how edgy and cool it is, in this ad for The U.S Open and the new tennis collab with tennis icon Pharrell Williams. I got really confused as to whether this is an ad for tennis apparel or an AntiFa rally but at this point, the world needs a lot less shouting, and a lot more understanding, especially from New York and especially when the shouting is done from rooftops which can't get more cliché if you tried.

Client: Adidas
Agency: Johannes Leonardo

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (2)

  • Dabitch's picture

    The shot of the girl getting up on the chair to yell is very unflattering and kinda creeping....

    Sep 01, 2017
  • fairuse's picture

    First impression is an old PSA on say no to drugs. Repetition with fast cut to scene to guy as a chorus is creepy.

    Sep 01, 2017

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