The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham in a pop-up photo booth. Stunned to find himself face to face with his hero, a young fan can only shed a shocked tear, cue the sentimental empathy from us onlookers. Well done, Adidas, nice stunt to set the fans on fire right before the Olympics.

Adidas Ad agency: Sid Lee