This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

adidas Running - Super 7


Justin Acuff, Peter Apple Global Digital Marketing

Agency: RIOT (180\TBWA\Critical Mass)

Nathan Cooper Executive Creative Director
Lee Ford Creative

Daniel Brooks Creative

Stephanie Oakley Executive Producer

Geoff Coyle Category Director

Pamela Villaflores Business Affairs
Lee Ford Director

Daniel Brooks Director

Julie Snider Editor
Production Company: DATABASS

Paul Washburn Executive Producer

Matt Bass DOP

Post Production Company: Rushes London

Sound Recording Studio: Wave Amsterdam

Joe Mount Sound Design


Allyson- Pump Audio, 72235 'Wild goose Chase' Artist: James Lavino
Christine- Extreme Music, XCD001 23 Construction By: David Motion (PRS)
Haile- Massive Music (same track as for :30)
Jeremy- Record Play, 'Oh No- Bell Bounce I' Artist: Oh No
Tyson- Pump Audio, 75550 'Beat Box' Artist: Robert Larrow
Veronica- Massive Music, composed Track 'mood01'
Group- Extreme Music, DCD018 31 'Thunderland' By: Nick Phoenix (ASCAP)
Location shoot: Los Angeles


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.