This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

Justin Acuff, Peter Apple Global Digital Marketing

Agency: RIOT (180\TBWA\Critical Mass)
Nathan Cooper Executive Creative Director

Lee Ford Creative
Daniel Brooks Creative
Stephanie Oakley Executive Producer
Geoff Coyle Category Director
Pamela Villaflores Business Affairs

Lee Ford Director
Daniel Brooks Director
Julie Snider Editor

Production Company: DATABASS
Paul Washburn Executive Producer
Matt Bass DOP

Post Production Company: Rushes London

Sound Recording Studio: Wave Amsterdam
Joe Mount Sound Design

Allyson- Pump Audio, 72235 'Wild goose Chase' Artist: James Lavino
Christine- Extreme Music, XCD001 23 Construction By: David Motion (PRS)
Haile- Massive Music (same track as for :30)
Jeremy- Record Play, 'Oh No- Bell Bounce I' Artist: Oh No
Tyson- Pump Audio, 75550 'Beat Box' Artist: Robert Larrow
Veronica- Massive Music, composed Track 'mood01'
Group- Extreme Music, DCD018 31 'Thunderland' By: Nick Phoenix (ASCAP)

Location shoot: Los Angeles


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.