This campaign was created for adidas by digital agency RIOT (180\ TBWA\ CRITICAL MASS) and written and directed by Lee and Dan (of VW suicide viral ad fame).

adidas Justin Acuff, Peter Apple Global Digital Marketing Agency: RIOT (180\TBWA\Critical Mass) Nathan Cooper Executive Creative Director Lee Ford Creative Daniel Brooks Creative Stephanie Oakley Executive Producer Geoff Coyle Category Director Pamela Villaflores Business Affairs Lee Ford Director Daniel Brooks Director Julie Snider Editor Production Company: DATABASS Paul Washburn Executive Producer Matt Bass DOP Post Production Company: Rushes London Sound Recording Studio: Wave Amsterdam Joe Mount Sound Design Music Allyson- Pump Audio, 72235 'Wild goose Chase' Artist: James Lavino Christine- Extreme Music, XCD001 23 Construction By: David Motion (PRS) Haile- Massive Music (same track as for :30) Jeremy- Record Play, 'Oh No- Bell Bounce I' Artist: Oh No Tyson- Pump Audio, 75550 'Beat Box' Artist: Robert Larrow Veronica- Massive Music, composed Track 'mood01' Group- Extreme Music, DCD018 31 'Thunderland' By: Nick Phoenix (ASCAP)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.