This is easily going to be the most awarded event / Billboard / Out of home this year. Real people are playing football on the side of a building. Mad!

Won: two Gold Lions at Cannes, picked up several Best of Show awards including the Grand Clio 2004.

AD agency: TBWA / Japan
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.