In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.

Creative Agency: TBWA\Hakuhodo\Japan Client: adidas Japan K.K. Executive Creative Director: Kazoo Sato Associate Creative Director(s): Hideyuki Tanaka Art Director(s): Katsuhiro Shimizu Copywriter(s): Masaharu Kumagai Digital: Kaname Aratame AE: Taro Sato Production: Aoi Advertising Promotion Inc. Producer: Shunsuke Nakamura Production Manager: Keiji Komatsu Director: Yuichi Kodama Music: GRAND FUNK