Adidas Zero - adizero LAB / Miniskirt - (2011) :90 (Japan)


Adidas Zero - adizero LAB / Miniskirt - (2011) :90 (Japan)

In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.

Creative Agency: TBWA\Hakuhodo\Japan
Client: adidas Japan K.K.
Executive Creative Director: Kazoo Sato

Associate Creative Director(s): Hideyuki Tanaka
Art Director(s): Katsuhiro Shimizu
Copywriter(s): Masaharu Kumagai
Digital: Kaname Aratame

AE: Taro Sato
Production: Aoi Advertising Promotion Inc.
Producer: Shunsuke Nakamura
Production Manager: Keiji Komatsu
Director: Yuichi Kodama



That's what happens when you hire adpeople before they've sexually matured.

Only in Japan. And perhaps the US.

Still, it's one of the highest viewed this week so it's got the whole "sex sells" going for it.

Could be because i labelled it "upskirt", so it's got the whole porn-googler thing going for it.

I going to alter my jogging route to go past the Catholic Girls School!

That was me, sorry, I forgot to log in.

Haha. Don't forget to wear your tight seventies/eighties shorts and thick glasses.

erm, she's not wearing a mini skirt...

Pop quiz! What are the mannequins wearing?

Take your time. I'll wait.

No I won't. Bored now.

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