Adobe "Animals" (2013) :30 (U.S.A.)
Goodby created this commercial for Adobe, which aired the day after the Superbowl. The idea was to get past the Super Bowl hype and use real metrics to measure the success.
the monkey says "can you believe they spend millions of dollars on these things for what, 30 seconds? It's way cheaper to run it online. then they'll know who sees it, and whether it works.
While I love the idea of using the Super Bowl clichés (talking animals anyone?) the ad is a wee bit flawed in its logic.
Last night's Super Bowl was the most watched event in history. We're talking 111.3 million viewers. So while we can't say every last person saw the the Clydesdale spot, last night, a lot of people must have, because the "official,' youtube channel from Budweiser shows the spot having close to 6.4 million hits as of Monday late morning PST.
Since no one saw Adobe's spot last night, it shouldn't come as a surprise that the next day it only has 23,169 views.
Goodby Silverstein & Partners
Rich Silverstein - Co-Chairman, Creative Director
Keith Anderson - Creative Director
Shane Fleming - Art Director
Steve Nathans - Copywriter
Cindy Fluitt - Director of Broadcast Production
Cindy Epps - Producer
Robert Riccardi - Managing Partner
Angie Ziebell - Account Director
Joel Giullian - Account Director
VJ Varoon Jain – Account Manager
John Thorpe – Group Brand Strategy Director
Molly Cabe – Senior Brand Strategist
Dong Kim- Group Communication Strategy Director
Sarah Alwen- Sr. Communication Strategist
Tool of North America
Director- Tom Routson
435 Pacific Avenue, Suite 300
San Francisco, California, 94133
Santa Monica, CA 90404
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- In actual fact amazing
10 min ago
- What is the name of the song
2 days 6 hours ago
- With this card, they're
2 days 11 hours ago
- Haha as well as "Why is it?"
2 days 18 hours ago
- This was all so much better
2 days 22 hours ago
- This wasn't an Abercrombie
3 days 15 hours ago
- This just makes me like
3 days 16 hours ago
- Ha haha, the way he snogs the
3 days 21 hours ago
- Speaking of cereal&feels,
3 days 22 hours ago
- Fair enough. You're not a
4 days 14 hours ago