You know all those advertising types who left the ungrateful trenches of advertising agencies and dashed off to work in tech instead? I suspect they're all at Adobe now, because this one rings so true it actually hurts. A man in the bar, "the gambler", has a lot riding on this Super Bowl game. Four million, and it's not even his money.

Client: Adobe Ad agency: Goodby Silverstein & Partners Director: J.C. Chandor
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.