Adobe knows us. Their entire campaign is out to mock advertising, social media service like woo woo, buying clicks and even gambling on super bowl ads. Now they're mocking those mobile pop-up bastard ads that are in the way all the way every day and can literally kill people. Or at least really slow down the search for what to do when bitten by a snake. How's Your Customer Experience? Asks the Adobe Marketing Cloud, and well, for most of us it's not that great. You got us again, Adobe.

ad agency: Goodby Silverstein & Partners
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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