How do you harness the power of slacktivism in a meaningful way? Through the simplicity of a social-tech start up called Adtruism. Website and blog owners just choose some ad widgets to run on their sites, and 100% of the revenue goes to the charity of their choice.
Adtrusim is getting support from social entrepreneurs throughout Ireland as well as pro bono support from companies like KMPG and ZEDO.
Worthy causes include: The Make a Wish Foundation, UNICEF, and Doctors without Borders.
Very nice idea, guys.