Doesn't the soundtrack make the hairs on your arms stand up? Just me? Oh well, it sounds great, in fact it sounds (...wait for it..) awesome! “Evolving Thoughts” is a new Adult Swim ID sprung forth from the imaginations of Awesome Inc and featuring music and sound by Bluetube.

Awesome Inc and Bluetube have helped shape the sights and sounds of many of Adult Swim’s iconic and beloved pop culture offerings from Aqua Teen Hunger Force to Too Many Cooks. With a deep knowledge of Adult Swim and the giddy delight of kids in a candy store, they seized the opportunity to run wild and create these short branded moments.

The ID project involved the entire studio at Awesome Inc with everyone - from artists to producers – contributing to the development of a concept collection from which Adult Swim could choose. The selected finalists were then brought to vivid life by Awesome’s design and animation team. Music and sound are integral supporting characters in the surreal vignettes. Bluetube’s Michael Kohler embraced the challenge of realizing the unexpected to enhance these unfolding mini narratives. With few restrictions, Kohler had creative liberty to play with style and convention, in order to produce original tracks that reflected each mood and genre.

Director - Awesome Inc Executive Producer- Ashley Kohler Producer- Brandon Betts Design Director- Craig Sheldon Concept Art & Design- Mark McDonald Lead 2D Animator- Mark McDonald 2D Animator- Aaron Miller 2D Animator- Jeff DiMaggio 2D Animator- Sketch MacQuinor Lead Compositor- Craig Sheldon Compositor- Yujin Kim Original Music & Sound Design: Bluetube Composer/Sound Designer/Mixer: Michael Kohler
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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