One of these days, I hope we won't see an ad cobbled together from found youtube etc footage. It stinks to high heaven of clients who fall in demo-love, and agencies who present pitch films too often. And like so many other ads in this super bowl, it has BIG BOLD TYPE SHOUTING OUT THE BRIEF.

Points for "wrist ache" though. How did you get that injury, hmmm, Mr copywanker?

ad agency: Grey NY
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.