AFFC - Marcelo Bielsa as saint / Light Him a Candle
The Soccer Fans Association of Chile (Asociación de Fanáticos del Fútbol Chileno, AFFC) are calling upon football fans to light a candle for Chilean football team coach, Marcelo Bielsa in a bid for his canonisation.
The making Bielsa Chile’s first football saint depends on him performing three miracles. The first – qualifying for the World Cup – has already happened. The second miracle will be realised if Chile makes it to the second round and the third miracle will be achieved if Chile go on to do the unthinkable and win the South Africa 2010 World Cup.
Title: Los Milagros de San Marcelino/ San Marcelino´s Miracles
Client: The Soccer Fans Association of Chile / Asociación de fanáticos del Fútbol Chileno
Client contact: Patricio Gómez
Agency: Grey Chile
ECD: Miguel Ángel Cerdeira
Interactive Creative Director: Martín Garrocho
Interactive Manager: Juan Pablo Cesari
Copywriter: Felipe Abufhele
Art Director: Jaime Reyes
Project Manager: Marcio Granado