Twist Director Matt Pittroff shared his comedic flair with Affinity Plus Credit Union for their new spot “Underwear and Socks” that portrays the less than ideal world of banking fees. A wink and nod to the expression “losing the shirt off your back,” the repercussions of living with banking fees becomes clear in this hilarious interpretation.

Credits: Client: Affinity Bank Spot Title: “Underwear and Socks” :30 Ad Agency: Risdall Marketing Group Executive Creative Director: Lara Balai Creative Director/Writer: Eric Kvalseth Creative Director/Art Director: Matt Bergen Producer: Tammy Auel Production Company: Twist/New York & Minneapolis Director: Matt Pittroff DP: Steve Speers President/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Staff Reps: Kathryn Lotis, Rob Neill Line Producer: Bob Metcraft Shot at Landmark Center, St. Paul, Minnesota Editorial/Postproduction Company: Schnitt Edit/ Minneapolis Editor/Online Editor: Charley Schwartz Online/VFX: Charley Schwartz (Schnitt) and Derek Johnson (Drive Thru) Colorist: Billy Gabor (Company 3)

about the author

hypeworld Hype is a boutique communications agency that provides brand-strategic writing services to creative companies.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That last item of clothing going is the funniest.

    Jul 05, 2011

Leave a comment