This clip takes us back in time. and shows us the ever-changing front page of Sweden's largest tabloid newspaper Aftonbladet and what it looked like september 11, 2001.
The first headlines don't have all the information - it reads "Glider crashes into world trade center New York", which is soon changed to "passenger airplane" and then, it gets worse as you know. "Another plane crashes - now in the south tower".

"9/11, ten years later" announced special coverage on Aftonbladet.se september 11 2011.

Full Credits
Agency: Åkestam Holst
Client: Aftonbladet
Creative Director: Martin Cedergren
Copywriter: Mark Ardelius
Copywriter: Joakim Labraaten
Art Director: Jesper Holst
Art Director: Petra Seiler Albrektson
Account Director: Cecilia Bauman
Production Manager: Agneta Oppenheim
Planner: Jerker Winther
Film editor: Nisse Axman
Film editor: Oskar Törnros

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.