Simple but clever idea for French charity AIDES: nothing should replace love. They first listing all of these platitudes about love, that it knows no gender or boundary, and can be passed on to your child or spread to another. Then switch the word "Love," for "AIDS," to make the point that nothing should replace compassion when it comes to dealing with people who suffer from the disease. Everyone can support the fight just send DON3, DON5 or DON10 at 92616.

Client : Aides

Agency : TBWA\PARIS

Client team : Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares

Account Management : Anne Vincent, Véronique Fourniotakis, Marion Floch, Thomas Devynck

Executive Creative Directors : Benjamin Marchal, Faustin Claverie

Art Director / Copywriter : François Claux, Swann Richard

Sound Producing : TBWA\Else
CEO : Maxime Boiron
Head of sound and music: Olivier Lefebvre
Music Producer : Fabrice Pouvreau
Music AD : Ferdinand Huet
Composer : Nicolas Neidhardt
Arrangement : Guillaume Le Guen, Sebastien Cannas

Print producing : Laurence Collavini

Typographers : Maxime Rebière (print), Melody Leblond (film)

Comments (1)

  • MIssADvertising's picture
    MIssADvertising (not verified)

    I LOVED THIS!

    Dec 04, 2017

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.