Getting right to the point. Use a rubber.

Commissioned by Lothian Health Board. Copywriter: Alex Paton. Art Director: Rufus Wedderburn. Ad Agency: Paton & Wedderburn

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.