Getting right to the point. Use a rubber.

Commissioned by Lothian Health Board.
Copywriter: Alex Paton.
Art Director: Rufus Wedderburn.
Ad Agency: Paton & Wedderburn

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.