Rhys Darby calls Anna Faris for help to create an in-flight safety video. Here we have proof that women can be funny as this normally tedious routine of put-your-cigarettes-out and bags-under-your-seat is hilarious at times. Not that we at Adland ever had any doubt about women being funny, having grown up on Bernadette Peters, Gilda Rander, Madeline Khan and of course Lucille Ball. The current media discussion about women comedians is insulting to anyone over thirty. And I mean IQ, not age. Air New Zealand is officially the gold standard in entertaining airline safety videos, and they keep it fresh by creating new ones on a regular basis. Props to the team who started this campaign, and keep it coming mates.

Creative Agency: True
Production Company: Jungle Films
Director: Steve Saussey

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.