Since their 2009 nude body paint safety video called "Nothing To Hide" Air New Zealand has been having fun with their safety vids. This time they partnered with WETA Workshop on a brand new Hobbit video. Even Sir Peter Jackson is in it. Never shy of cheeky innuendo, blowing on the mouthpiece is now an official pick-up line.
It's not all random, if you visit HobbitMovie on Air New Zealand's site, you can find and unlock the Elvish code for a chance to win one of six passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November 2012.