These films have been filmed largely by the patients, the young patients. Meet Katherine, age 12, an avid dance student who was, as she puts it, "born with a hole in her heart and a bad valve." She has had 15 heart procedures, and will need care for the rest of her (potentially long) life. Her own footage, approximately one-third of the spot, shows her hard at work at ballet, cartwheels, cheerleading and tongue-sticking-out. Her dad describes her as "a Volkswagen engine in a NASCAR automobile" while she admits with a smile that she can probably beat all the other cars in the race anyway.

Client: Akron Children’s Hospital, Akron and Youngstown, Ohio Agency: Marcus Thomas, Cleveland

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.