Three young hospital patients were each given a moderately high end digital camera, a crash course from the production company in videography, and instructions only to “shoot yourself being yourself.” They had the cameras for 6 weeks and turned in about four hours of film. Meet Mackenzie who filmed this entire ad.

Client: Akron Children’s Hospital, Akron and Youngstown, Ohio Agency: Marcus Thomas, Cleveland

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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