Seattle Quarterback Russell Wilson tries to one up a pilot with pithy inspirational sayings in this Alaskan Airlines spot.

Client: Alaska Airlines Clients: Alaska Air Group Halle Hutchison, Managing Director, Brand Marketing Rochelle Bergstrom, Manager, Advertising Jenna Beardsley-Smith, Principal, Linksmith Brand Consulting Agency: WONGDOODY Tracy Wong, Executive Creative Director John Schofield, Creative Director Adam Deer, Art Director Tim Koehler, Copywriter Peter Trueblood, Copywriter Leigh Eckert, Agency Producer Kristie Christensen, Account Director Brooke Salisbury, Project Manager James Whittington, Compositor Production Company: Station Film Justin Reardon, Director Caroline Gibney, Executive Producer/Partner Angela Jones, Line Producer David Lanzenberg, Director of Photography Audio Post: HEARby Sound John Buroker, Engineer/Sound Designer Nannette Buroker, Executive Producer Video Post: World Famous Andy Seaver, Editor Christopher Harrell, Designer Megan Ball, Executive Producer Nick Hegge, Head of Production Carrine Fisher, Producer Color/Finishing Lightpress Jeff Tilostson, Colorist Shane Dillon, Finishing Amanda Kay Helmick, Producer

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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