ALDI positions themselves as "like brands, only cheaper", and BMF Australia are cranking out the funny scenarios where this can be discussed. Like at the dinner table of a large Italian family who all speak with their hands and interrupt each other debating the merits of pasta sauce vs pasta sauce. The thing about stereotypes are that they're an easy way to show something simple, and hopefully tickle everyones funnybone, but some people may find the stereotypes annoying.

Ad agency: BMF, Australia