"Hi, I'm Bobo" says the rose cheeked young man wearing a suit with Alec Baldwin's voice. He likes the color blue and rainbow sprinkles. Bobo has abandonedhis Alec, you see, via the Derek Zoolander center for people who don't age good, and Kiehl's. This is but one part of a cross-promotional effort by Kiehl's and Paramount Pictures for "Zoolander 2", you may already have seen such stunts as Zoolander on the cover of Vogue. I'm really impressed with how many co-branding situations they managed to get in this giant marketing push, to be honest, even if I have no intention of seeing the movie, unless it's on a flight I board soon. You can't escape it!

See also Giuliana Rancic, Chloë Sevigny, Alec Baldwin, Martha Stewart and Hannah Davis

Agency: Night Agency Client: Kiehls/Zoolander 2 ECD/Partner: Evan Slater Art Director: Dani Simon Copywriter: Ben Thompson Copywriter: Mike Raymond Editorial: Lost Planet Editor: Mike Sobo Assistant Editor: Kenji Yamauchi Producer: Paolo Solarte Executive Producer: Krystn Wagenberg
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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