In just under sixty seconds this ad smacks down self-driving cars and makes driving great again. (Sorry, couldn't resist.) But the contrast is brilliant. The sterile white car with the somnolent robotic voice over asking the same questions over and over again. The man's frustration level taken to 1000 with his inability to communicate and his having to answer a thousand questions before they can just go. And finally, the great match cut when he says "drive," and we cut to the Alfa Giulia racing down a winding street. Yes it's running footage, and yes the voice over is a little over the top, but I'll forgive those quibbles. It's a car ad after all. But one with a great point. This may be the last car you can really drive. I dig it.
Client: Alfa Romeo Creative Manager: Aviram levy Agency: ACW GREY Tel Aviv Copywriter: Michael Kotkes Art director: Guy Avin Account Manager: Shai Almagor Account Supervisor: Shai Brownsteen Account Executive: Sharon Daskal Agency Producer: Gal Yaakov Producer: Emily Wasserman / Israel Revach Planning Manager: Omri Gitter Director: Rani Carmeli Production: OG Actor: Matt Walton