The ad has a VO reminiscing about how we had ideas about riding on the backs of dragons when we were young. It comes off as rather pedestrian, with the predictable piano and the story of children growing up. It's a nice looking car but the ad doesn't stand out.

Client: Alfa Romeo

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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