Before you get all cranky about advertising digging up a dead guy for an ad, wait for the tagline, and consider the sender. Line: “Given more time, Imagine the possibilities.” Sender: Sells long term investments. Cue a-ha moment.

"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."

Serious attention to detail, in the accident scene they are using a replica 550 RSK Porsche Spyder (one of only two available).

Client: Allan Gray Investments Executive Creative Director: Alistair King Agency: King James Copywriter: Paige Nick Art Director: Karin Barry-McCormack Agency Producer: Caz Friedman Director: Keith Rose Executive Producer: Barry Munchick Executive Producer: Peter Carr Executive Producer: Nicola Valentine Producer: Grant Davies Director of Photography: Keith Rose Editor: Ricky Boyd Editing Company: Deliverance Producer: Paula Raphael Head Flame Artist: Marco Raposa de Barbosa Post Company: Black Ginger Flame Artist: Eddie Addinall Matte Paintings: Rob Muir Rotoscoping: Ashley Ryan Rotoscoping: Angelo Beceiro Collinicos Post Producer: Tracy-Lee Portnoi Music: Stefan Nilsson Music: Theo Crous Sound Design: Barry Donnelly

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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