Before you get all cranky about advertising digging up a dead guy for an ad, wait for the tagline, and consider the sender. Line: “Given more time, Imagine the possibilities.” Sender: Sells long term investments. Cue a-ha moment.
"This was an incredibly challenging board, says Rose. You just take it for granted that James Dean is so iconic, so to go and mess with him and replan his life, if it doesnt work its like youre desecrating his memory."
Serious attention to detail, in the accident scene they are using a replica 550 RSK Porsche Spyder (one of only two available).