Crossroads. Director Mark Pellington directed this motivational weight-loss campaign for Alli via Arnold which stars country-music sensation Wynonna Judd.

Client: Alli
Spots Title: Inspiration, Mom
Air Date: January '09

Agency: Arnold
Chief Creative Officer: Jon Staffen
Group Creative Director: Kate Murphy
Director Broadcast Production: Celia Williams
Producer: Peter Scudese

Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
Producer: Norman Reiss

Editorial: jumP/NY
Editor: Michael Saia
Assistant Editor: Roberto Serrini
Managing Director: Dee Tagert
EP: Elizabeth Krajewski

Telecine: Nice Shoes
Colorist: Chris Ryan

Finishing: Manic
Conform: Johnny Starace

Audio: Manic
Mixer: Stephane Guyot

Shoot Location: Dark Horse Recording Studio, Tennessee

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.