Aloft Boston Seaport Hotel isn't just a new place to lay your head. It's also got a live venue space in it. Just before the hotel's grand opening in February of this year, Sleek Machine and ALoft got award-winning musician Will Dailey to do a one night tour, playing mini-gigs in rooms of the hotel. These intimate mini-gigs were seen by fans of Dailey whilst in the rooms. After the mini-gigs, he took the stage for an encore at Aloft’s WXYZ Bar – the hotel’s main music venue. Fun idea.

Client: Aloft Boston Seaport Agency: Sleek Machine, Boston Chief Creative Officer: Tim Cawley Senior Copywriter: Jeff Marois Senior Art Director: Jessica Ruggieri Senior Integrated Producer: Ben Ouellette Artist: Will Dailey Song: ‘Higher Education’ by Will Dailey Director of Photography: Owen Mack @ Cobrandit Additional Cameras: Michael Quill & Taylor Pelletier Sound: Oliver Dodge Editor: Dave Shaw