Tis the season for year end reviews. But what if you have Alzheimer's disease? That year in review gets a little muddled. This is a subtle, but very smart way of getting that point across. Nice one.

As the video begins and we see a smiling Kate and William as she just said yes to becoming Catherine, dutchess of Cambridge, it feels just like any other year in review videos. ... Except a few years off, wasn't that in 2011? Then we see the damage from hurricane Katrina, and that was in 2005, surely? Usain Bolt ran like the wind in 2012... The Macarena dance craze was in the 90s, the Challenger exploded in 1987, and Bill Clinton was Laughing with Yeltsin back in October of 1995, Amy Winehouse died in 2011 and Heath Ledger in 2008.

As the milestone events speed up, all so familiar and all so difficult to place in time, you may start to feel a little dizzy. And that's when the super hits you.
You are now experiencing what it's like to have Alzheimer's disease.

Alzheimer Nederland wants you to share and make a donation, so they may research for a cure.

Advertised brand: Alzheimer Nederland Advertising Agency: N=5, Amsterdam, The Netherlands Creative Director: Lukas van de Ven Art Director: Ed van Bennekom Copywriter: Jasper Diks Strategy: Vincent Seeber
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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