Colenso BBDO, Auckland demonstrate what it is like for someone who has alzheimer«s. You might forget where you parked your car but not quite like this. Extra points for the actress' great display of emotion in her face at the end.

Lisa Fedyszyn : Art Director / Copywriter
Nick Worthington : Executive Creative Director
Jonathan McMahon : Copywriter / Art Director
Jen Storey : Agency Producer
Susannah DiLallo : Producer
Director : Dave Klaiber
Production Company : Plaza Films
Account Director: Gemma Findlay