Colenso BBDO, Auckland demonstrate what it is like for someone who has alzheimer«s. Not remembering or misremembering five minutes ago creates a lot of anxiety, confusion and frustration.

Lisa Fedyszyn : Art Director / Copywriter
Nick Worthington : Executive Creative Director
Jonathan McMahon : Copywriter / Art Director
Jen Storey : Agency Producer
Susannah DiLallo : Producer
Director : Dave Klaiber
Production Company : Plaza Films
Account Director: Gemma Findlay

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.