The AM Collective (on twitter @AM_Collective ) decided to spread some love in Shoreditch this year by painting an anatomic heart and lots of little pink and red broken and whole hearts all over it on the wall of Village Underground yesterday. They then asked the punters and passers by to write messages in the hearts, expressing their love "or lack thereof".

Punters are encouraged to pick a particular heart to write within them, and slowly the piece becomes a fragmented book of many stories – almost like a cubicle toilet but a tad more romantic. Just like our beloved Shoreditch.

Happy Valentine's to you too.

AM Collective
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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