A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy. But then she pays more than 130 dollars for her sunglasses, so I'm not sure she's the gal you should take economic tips from.

principal talent in bikini: Annie Little

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.