Last fall, the National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda is debuting a new TV visually engaging spot, “Clutter,” to tout the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles).

Client: American Honda Motor Co., Inc. Brand: Accord Spot Title: “Clutter” Break Date: 6/13/11 Agency: RPA EVP/Executive Creative Director: Joe Baratelli SVP/Group Creative Director: Jason Sperling Art Director: Brian Farkas Copywriter: David Carlson SVP/Agency Executive Producer: Gary Paticoff Agency Producer: Joshua Herbstman Production Co: 1st Ave Machine Executive Producer: Sam Penfield Line Producer: Leanne Amos Director: Aaron Duffy DP: Dana Christiaansen Music Company: Q-Dept Sound Design Company: Q-Dept Sound Mix Company: Juice Sound Mixer: Bob Gremore Telecine Company: Smoke and Mirrors

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britt_at_RPA I'm Britt at RPA, I do stuff.