Who babysits the babysitter? In a new video promoting the American Red Cross’ Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike.
Client: American Red Cross
Spot Title: “The Babysitter You Don’t Want to Be”
Air Date: May 2013
Agency: BBDO, Atlanta
EVP, Management Director & Chief Marketing Officer: Rob Cherof
SVP, Executive Creative Director: Cabot Norton
Account Supervisor: Erica Schmidt
Senior Account Executive: David Welday
Broadcast Producer: Todd Johnson
Art Director: Christy Schneider
Senior Copywriter: Scott Biear
Broadcast Business Manager: Ashley Cummins
Production Company: Tool
Director: Erich Joiner
EPs: Brian Latt, Dustin Callif, Oliver Fuselier
Editorial: Beast Atlanta
Executive Producer: Molly Baroco
Editor: Kyle Kramb
Assistant Editor: Brandon Danowski
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