A really long convoluted story where a group of friends travel to another's wedding, and the little green american express card proves to be really useful along the way. Remember when American Express ads were this longwinded?

Ad agency: Ogilvy & Mather, London

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.