Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.

“Unsweetened truth” is a new commercial from truth, directed by Harvest’s Baker Smith, that vividly illustrates the impact of smoking on health. In the spot, six real people suffering from tobacco-related disabilities are featured on a parade float traveling through the heart of Hollywood. As the float travels along, spectators can see the obvious physical disabilities each person is living with. They can also hear the half-dozen participants “singing” a tune about the many different flavors used to enhance tobacco products. It can be viewed here: http://www.thetruth.com.

Client: American Legacy/Truth Spot Title: “Unsweetened Candy” Agency: Arnold Worldwide VP, CD: John Kearse VP, CD: Meg Siegal ACD, CW: Todd Mitchell ACD, AD: Corey Favier AD: Mike Costello SVP, Group Head/ Broadcast: Kevin Shale Production Company: harvest films / Santa Monica Director: Baker Smith EP: Bonnie Goldfarb EP: Scott Howard Producer / Head of Production : Rob Sexton Line Producer: Mala Vasan DP: Curtis Wehr / Murtha Agency Art Director: Fanae Aaron Float Construction: Fiesta Parade Floats / Abel Ledezma

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