First Quarter

Ad Agency: DDB Direct, Los Angeles Executive Creative Director: Mark Monteiro Direct Creative Director: Hèl“ne Côtè Senior Producer: Vanessa MacAdam Managing Director: David Hennagin Senior Copywriter: Pat McKay Senior Art Director: Feh Tarty Account Director: Ingrida Nasvytis Management Supervisor: Shawn Heintz-Mackoff Production Company: MJZ Director: Craig Gillespie Director of Photography: Rodrigo Prieto Executive Producers: David Zander, Lisa Rich Producer/UPM: Deb Tietjen Production Supervisor: Janet Guastalli Editorial Company: Spot Welders, Inc. Editor: Haines Hall Post Supervisor: Konda Mason Executive Producer: David Glean Music Company: Soundelux DMG Composer: Mikael Sandgren Sound Designer: Tom Ozanich Executive Producer: Darlene Gorzela
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • deeped's picture

    Fun spot on a sad reality. Is this good? To make fun of all the victims from drugstore-robberies? I don't know...

    Feb 07, 2005
  • deeped's picture

    No, but I have a problem expressing my arguments ;) ...
    What I mean is that if I had been robbed I would feel rather tilted by the company that run this spot.

    Feb 07, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Sorry but It brought tears to my eyes, I laughed so hard....

    Apr 11, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    i thought it was very good. i often find myself listening to people on cell phones, visible or not, reasoning with myself that if they really cared about me hearing them they'd be more discreet. we all listen, and ive seen people respond to cell phone talkers' "hello, how are u this morning"'s with "thank you for asking, im great!" before realizing they weren't in the conversation. the evil side of me was glad this guy got what he got in this commercial, and im sure alot of folks who initially think the cell phone talkers are speakin directly to them, laugh hearty too. :)

    Apr 12, 2005
  • Imanaddy's picture

    I've often responded to people who were on the phone. It's annoying when that happens.

    Jan 26, 2008
  • Mets82's picture

    I could see deep.ed point. Being robbed isn't a funny matter but when I saw the commercial for the first time I laughed.

    Jan 27, 2008

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