First Quarter

Ad Agency: DDB Direct, Los Angeles
Executive Creative Director: Mark Monteiro
Direct Creative Director: Hèl“ne Côtè
Senior Producer: Vanessa MacAdam
Managing Director: David Hennagin
Senior Copywriter: Pat McKay
Senior Art Director: Feh Tarty
Account Director: Ingrida Nasvytis
Management Supervisor: Shawn Heintz-Mackoff
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Rodrigo Prieto
Executive Producers: David Zander, Lisa Rich
Producer/UPM: Deb Tietjen
Production Supervisor: Janet Guastalli
Editorial Company: Spot Welders, Inc.
Editor: Haines Hall
Post Supervisor: Konda Mason
Executive Producer: David Glean
Music Company: Soundelux DMG
Composer: Mikael Sandgren
Sound Designer: Tom Ozanich
Executive Producer: Darlene Gorzela

Commercials: 
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Comments (7)

  • deeped's picture
    deeped

    Fun spot on a sad reality. Is this good? To make fun of all the victims from drugstore-robberies? I don't know...

    Feb 07, 2005
  • deeped's picture
    deeped

    No, but I have a problem expressing my arguments ;) ...
    What I mean is that if I had been robbed I would feel rather tilted by the company that run this spot.

    Feb 07, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Sorry but It brought tears to my eyes, I laughed so hard....

    Apr 11, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    i thought it was very good. i often find myself listening to people on cell phones, visible or not, reasoning with myself that if they really cared about me hearing them they'd be more discreet. we all listen, and ive seen people respond to cell phone talkers' "hello, how are u this morning"'s with "thank you for asking, im great!" before realizing they weren't in the conversation. the evil side of me was glad this guy got what he got in this commercial, and im sure alot of folks who initially think the cell phone talkers are speakin directly to them, laugh hearty too. :)
    bee.

    Apr 12, 2005
  • Imanaddy's picture
    Imanaddy

    I've often responded to people who were on the phone. It's annoying when that happens.

    Jan 26, 2008
  • Mets82's picture
    Mets82

    I could see deep.ed point. Being robbed isn't a funny matter but when I saw the commercial for the first time I laughed.

    Jan 27, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.