Remember the brilliant Amnesty International transparent poster campaign? They've just finished the commercial based on the same thought. Only it*s even better than the posters.
On-screen action mimics a channel surfer touching several stations. As the channels change, so do the topics, but rather than cheery flimflam presenters touch on human slavery, child soldiers, orphans in Africa, torture and sexual slavery among young children. Particularly chilling is the sound design. Just try to watch Harriott talking about sticking bamboo sticks under fingernails while there«s a close up of his assistant cutting squishy raw chicken without shivering.
The campaign is currently ranked 3rd in Adland's hall of fame.