Amnesty International - Signature - (2008) 3:03 (France)

dabitch's picture
Posted by dabitch on 25. July 2008 - 8:50


TBWA Paris are back for Amnesty International with a vengeance - after the maybe/probably never approved bronze Lion winning campaign - this poignant animated short sells your signature really well. I particularly like that the victims have no mouths, and symbolically can not speak for themselves.

Erik Vervroegen, Creative Director
Stèphanie Thomasson, Art Director
Stèphane Gaubert, Copywriter
Maxime Boiron, Agency Producer
Director: Etienne Constantinesco
Production Company: La Pac

Your rating: None Average: 4 (20 votes)
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Submitted by purplesimon on 25. July 2008 - 10:59.
purplesimon's picture

They've done a similar short film before:

Submitted by dabitch on 25. July 2008 - 11:25.
dabitch's picture

Still really nice. Not sure which animation I prefer, but I really like how the blue ink looks so.. watery?

Submitted by purplesimon on 25. July 2008 - 11:30.
purplesimon's picture

Same here, they both have their merits, but I agree the blue ink is great.

When I see these two executions I wonder whether the Olympic ads came out of the same agency! Although art direction on all these campaigns is spot on, the photographic print work seems to jar a little with these beautifully-illustrated spots.

Submitted by Neaner on 25. July 2008 - 11:33.
Neaner's picture

Renegade creative team perhaps? The look really doesn't match.

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